Site Kit by Google

by Google
Tested with WP 7.1.3 Updated 5 days ago Free, GPLv2

Our take

Site Kit is the simplest way to connect Google's free tools to WordPress: no tracking code to paste, and your search clicks, visits and page speed appear right in the dashboard. It is made by Google and costs nothing. Some site owners find the dashboard basic compared with Google Analytics itself, but for a quick overview it is ideal.

Good

  • Official plugin from Google, completely free
  • No code needed to add Analytics or Tag Manager
  • Search Console data inside WordPress
  • Stats for each post and page

Watch out

  • Needs a Google account for each connected service
  • Dashboard shows a summary, not the full reports

Site Kit connects your WordPress site to Google’s tools in a few clicks. Sign in with your Google account, choose the services you use, and Site Kit adds the necessary code and shows the most important numbers on your dashboard.

Google tools you can connect

  • Search Console: how often your pages appear in Google and which searches bring visitors
  • Analytics: visitors, sources and goals
  • AdSense: earnings from ads on your site
  • PageSpeed Insights: speed scores with tips to improve them
  • Tag Manager: set up without editing code

Who it suits

Site owners who want key traffic and search numbers inside WordPress, and agencies who want clients to see their stats without logging in to several Google products. Permissions let you decide which users see which data.